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Mediating Modesty: Shellie Slade

15 June 11

Mediating Modesty: Fashioning Faithful Bodies

Shellie Slade addressing the symposium held at the London College of Fashion on 15th June 2011. The event was hosted by the research project, part of the Religion and Society Programme, funded by the UK Arts and Humanities and Social Sciences Research Councils.

Shellie Slade founded ModBod as a response to the lack of availability of clothing for her daughters which would meet the requirements of the Latter-Day Saints dress codes. She started by developing designs which would serve a local Mormon niche market in Utah, fashionable but covering the parts of the body judged necessary by her faith, often by inclusion in a layered outfit. Word spread quickly and the business grew fast. The company now sells in 140 Walmart stores across the USA, as well as online. 7.28

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