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Mediating Modesty: Daniel Miller

15 June 11

Daniel Miller: How Blue Jeans Became Modest

London College of Fashion, 15th June 2011

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Profile: Daniel Miller is Professor of Material Culture at UCL, author together with Sophie Woodward of “A Manifesto for the Study of Denim” (2007), with whom he runs the Global Denim Project, which co-ordinates studies of denim.

Abstract:   Blue Jeans represent a paradox with respect to the project on modest fashion. On the one hand there are many examples of religious organisations such as ultra orthodox Jews banning blue denim as immodest, and yet I will argue they have today a greater capacity for modesty in the sense of self-effacement than any other garment in the world. As such they draw attention to two very different meanings of the word modesty. One concerns the exposure of the female body and the other concerns invisibility. In this case the two meanings may actually contradict each other. The capacity for modesty that I am concerned with is not intrinsic to blue jeans, it can only be understood by looking at the way blue jeans have changed in their meaning and significance over the last twenty years. I will argue on the basis of a recent ethnography that in London today they have developed this unique capacity for modesty and try and explain both how and why this is the case.

At the end of each session the speakers responded to comments and questions from the audience. Follow this link to listen to the discussion following this presentation.

Report and podcasts compiled by Norman Winter. Recordings of the symposium sessions are substantially complete, but may have been edited in small ways for technical and other reasons.

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