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Mediating Modesty: Annelies Moors, University of Amsterdam

15 June 11

Annelies Moors: Mediating Muslim Modesty Online

London College of Fashion, 15th June 2011

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Profile: Annelies Moors is an anthropologist and professor of contemporary Muslim societies. She is also the primary investigator on an international research programme on “The emergence of Islamic fashion in Europe”.

Abstract:   Researching Islamic fashion online, modesty is likely to be the most common term one encounters. The slogans webstores employ to brand themselves often include references to modesty. Yet the meaning of this term is far from unidimensional. On the contrary, this particular concept is polysemic, ambiguous and sometimes highly contested. It is not only through verbal debate, but also by means of visual imagery that claims to modesty are presented and particular publics are shaped. The visual imagery displayed may well stand in a tense relation to common-sense notions of modesty. In this contribution, I intend to untangle the investment of particular actors in modesty as a concept and sartorial practice and to investigate what kinds of work this term does.

At the end of each session the speakers responded to comments and questions from the audience. Follow this link to listen to the discussion following this presentation.

Report and podcasts compiled by Norman Winter. Recordings of the symposium sessions are substantially complete, but may have been edited in small ways for technical and other reasons.

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